July 2026 was the first full month of our continuous on-chain tracking of the Telegram username market: 27,370 recorded sales totaling about 2.22 million TON (roughly $2.9M at today's TON price). The headline sale was @polymarket at 354,900 TON, the largest username sale since February's @danbao record. And the market's shape is a steep pyramid: fewer than 1% of sales produced almost 70% of the money.
Telegram usernames trade as collectibles on the TON blockchain through Fragment, Telegram's official auction platform, which means every sale settles in public with a readable price. We index those records continuously. This is the first edition of our monthly market report: what actually sold in July 2026, for how much, and what the shape of the market says about where the value sits.
All figures below are recorded on-chain sales with July 2026 transaction times. Dollar figures use today's TON price of about $1.33 and move with the token. Sales completed through private flows may carry no readable on-chain price and are not counted.
The month's top sales
The @polymarket sale is the one to sit with. It is a live company's exact brand name, and it went to whoever paid the most in a public auction. Whether the buyer was the company or a speculator, the mechanics are the same lesson: on Telegram, your brand name is a tradable asset with a market price, and if you have not secured it, someone can simply buy it.
The market is a pyramid
Group July's 27,370 sales by price and the distribution is stark:
- Under 50 TON: 24,503 sales (89.5% of all sales) producing 267,869 TON - just 12% of volume. This is the floor of the market: minimum-bid claims and small speculative buys.
- 50 to 999 TON: 2,635 sales producing about 404,000 TON - the working middle of the market, around 18% of volume.
- 1,000 TON and up: just 232 sales (0.85% of all sales) producing 1,548,289 TON - 69.7% of all volume. Seven of those sales cleared 10,000 TON each.
Fewer than one sale in a hundred carried the market. This is why "average sale price" (81 TON in July) is a nearly useless number for this market, and why we report the distribution instead.
Length economics: the 4-letter premium, quantified
- 4-letter names: 183 sales, 1,062,060 TON volume, average 5,804 TON per sale. That is 0.67% of sales producing 47.8% of all volume.
- 5-letter names: 7,337 sales (the most active length) at an average of just 27.6 TON.
- 6+ letters: averages settle in the 20-40 TON range, with occasional brand-name spikes (@polymarket single-handedly made 10-letter names July's second-biggest length by volume).
The cliff between 4 and 5 letters is the entire story of scarcity pricing: 4-letter names average roughly 200x the sale price of 5-letter names. Length is not a linear discount; it is a different asset class.
Every figure in this report comes from public TON blockchain records: sales settled through Fragment's on-chain auction contracts with July 2026 transaction times. We index these records continuously and publish per-name histories - every price on our market pages traces to an on-chain transaction. Historical prices are facts about past transactions, not valuations or predictions. NameSniper is not affiliated with Telegram or Fragment.
What this means if you want a name
The pyramid has practical implications. The floor of the market is genuinely accessible: nearly 25,000 names changed hands in July for under 50 TON (about $66) each. The middle - real words, short handles, brandable names - trades in the hundreds of TON. And the top is a scarce-asset market where 4-letter and brand-exact names command five to six figures in dollars.
If a name you want is sitting in someone's hands or heading to auction, the market moves without an announcement. You can check any Telegram username's price history, and watch a name to get alerted the moment it lists, its price moves, or it becomes claimable.
We will publish this report monthly. The live market tracker updates continuously in the meantime.